NIXP Marketing
Performance dashboard
Connected
Loading website events, commerce records, and contacts.
01 / Overview
What is moving
Paid orders come from the commerce ledger. Audience figures will come from consented site events.
Sales / traffic
Daily trend
Each series uses its own scale.HighMid0
Signal
Attention points
Merchandise
Top products
02 / Catalog
What deserves a move
Sort this table to find releases with interest but no cart activity, cart interest without a sale, and products already converting.
Decision queue
Product opportunities
Full ranking
All active product signals
03 / Checkout
Where orders stop
Operational order outcomes are complete. Funnel events reflect visitors who agreed to analytics.
Measured journey
Storefront funnel
Next check
Checkout attention
04 / Instagram
Content plan vs reality
Give each post one tracking ID. NIXP then compares its targets with Instagram engagement and the storefront activity it creates.
Plan a post
New content
Connection
Instagram post data
Checking the Instagram connection.
Bio link taps--Account-level / selected period
01
Use a distinct utm_campaign for each post or reel, and the post shortcode as utm_content.
02Website sessions, carts, and paid orders appear here even before Meta post metrics are connected.
Website signal
Instagram campaigns
Latest posts
Post engagement
| Open |
|---|
05 / Reports
Read the rhythm
Switch between daily, weekly, and monthly rollups. Tables remain sortable so the useful change rises to the top.
Funnel
Measured month
Actions
High-intent signals
0Item requests
0Offers
0Social clicks
0Paid orders
Campaign efficiency
Source, spend, and attributable return
Merchandise
Month leaders
02 / Audience
Who is visiting
Geography is approximate. No raw IP address or personal identity is stored in analytics events.
Geography
Visitor location
Device
Session mix
Acquisition
Where visits came from
03 / Funnel
From visit to order
Each stage is counted independently and deduplicated by event ID.
Checkout creation rate0%
Checkout health
Order outcomes
0Paid
0Expired
0Cancelled
0Refunded
Revenue quality
Net sales basis
Net sales are based on provider-verified payments and exclude refunded merchandise. Shipping is kept separate from product revenue.
05 / Campaigns
What brings people in
Campaign attribution is normalized from external referrer and UTM parameters, then saved anonymously with a consented order.
Measurement rules
Reliable attribution
01
One event ID per action prevents refreshes from inflating counts.
02Admin and Finance traffic is excluded from audience metrics.
03Revenue is reconciled against paid orders, not browser events.
05 / Consent
Permission, clearly separated
Essential checkout functions are never blocked. Optional measurement starts only after consent.
Stored record
Consent audit trail
06 / Contacts
Customer audience
Contacts are created from orders or an explicit newsletter opt-in. Campaign eligibility always follows recorded consent.
Customer data rules
Separate from behavioural analytics
01
Browser events use anonymous session identifiers, never raw email addresses.
02Contact data is access-controlled and never exposed on the public storefront.
03Withdrawing email consent immediately removes the contact from campaign audiences.
07 / Data
Marketing data pipeline
Read-only reporting sources support this dashboard. None can write stock, orders, reservations, or Finance.
marketing_events
Event stream
Consent-gated, append-only records for page views, product views, add-to-cart, and checkout starts.
- Rows in range
- 0
- Status
- Loading
daily metrics
Daily metrics
On-request rollups for visitors, sessions, funnel stages, paid orders, sales, and refunds.
- Latest date
- -
- Refresh
- On request
campaign attribution
Campaign sources
Referrer and UTM attribution records, normalized before reports calculate campaign performance.
- Tracked sources
- 0
- UTM fields
- 5
order_records
Customer contacts
Protected contact summaries derived from customer order records. Marketing consent remains separate.
- Known contacts
- 0
- Opted in
- 0
Event stream
Latest consented events
Data health
Pipeline checks
Event deduplicationEvent ID enforced
Metrics freshnessSample: 4 min ago
Sales reconciliationAwaiting live connection
Consent enforcementRequired before ingest
Daily metrics